However you go back, we’ve got your back
When the time came to make the 2020 Walmart Back to School campaign, there were a LOT of unanswered questions. We didn’t know how long lockdown was going to last, if kids would be going back to school at all, or even if we’d even be able to have a shoot. We created this campaign to answer all that uncertainty with a reminder that whatever you need for however you go back, Walmart will have it, and will get it to you as quickly and safely as possible.
Against all odds, it turned into an extremely successful campaign.
And yeah, we did it all over Zoom.
