To show off how the Canon EOS series are the perfect cameras for people who are devoted to spontaneous creativity, we selected seven influencers and had them play a game we call "story tag." One influencer began the story, and then each one that followed had 24 hours to concept and post the next scene— all while staying true to their style.


Shoot for greatness


Taking photos on your phone is easy. Taking perfectly-timed photos on your phone isn’t. We decided to show our followers that by making social media ads that challenged people to try and screenshot the perfect shot right then and there — while they were viewing it on their phones.



To help photographers go from good to great, we used our social media to give them hints and tips about how to get creative shots and where to get them. We made carousels on Instagram with simple instructions for certain kinds of photos, and also posts giving them the information they would need to be in the right place with the right camera settings.